BA Training Services

BA Training Services

Business Arts Training Services

We offer an extensive range of training services. Here is an indicative list of training services offered:

  • Training Needs Analysis
  • Concern Validation study
  • Training Content Development
  • Instructor Led Training
  • Business Simulations
  • Performance Coaching
  • E-learning Solutions
  • Psychometric Testing
  • Train-the-Trainer
  • Competency Assessment and Certification

Training Needs Analysis:

Training Needs Analysis identifies the gap between the knowledge, skills and attributes required and those already possessed by employees. It concentrates on focusing needs against business strategy and goals. This level is the most important because it starts with an assessment of the organization’s strategic direction. Based on the gaps identified, the training solution is created.

Concern Validation study

A Concern Validation Study (CVS) is conducted which authenticates the concerns expressed by the stakeholder/client. Once the client’s concerns are isolated, a task analysis is carried out to identity the training related gaps. Based on the findings of the CVS, the training solution is created

Training Content Development

At our Corporate Research Centre, we continuously research and develop training content for the solutions proposed to our clients. Our learning content developers develop the course material for the proposed solutions from instructional design background.

Instructor Led Training

Instructor Led Training refers to training in classrooms. It refers to facilitation conducted through real-time interaction, in-depth information sharing and direct response to questions. Instructor Led Training offers personalized instruction that allows feedback and interaction between the participants and instructors. It is one of the most flexible learning methodologies and accommodates the needs of participants.

Business Simulations

Experiential learning forms the basis of Business Simulations. Experiential learning is a key driver of everything we do, and is a distinct point of difference in the marketplace. Experiential learning fosters an environment of accelerated learning through self-discovery and participation.

All Business Simulations enable people to make permanent, effective changes in behaviour by understanding the wide range of consequences of their choices and accepting responsibility for them. Powerful learning emerges in debrief when the participant’s experiences are linked to their real-world situations. People see, understand and experience how their own behaviour can change to significantly and positively impact their performance back on their job.

Performance Coaching

Performance Coaching refers to building on-the-field selling skills resulting in effective and structured sales calls, and hence, improving productivity and performance. The Performance coaches mentor and coach the frontline sales forces in the field. The sales force is also taken through specifically administered classroom modules for enhancing their selling skills.

E-learning Solutions

Our E-learning solutions deliver courses online to enable, extend, and enhance learning through the use of technology. The programmes are designed to complement and enhance instructor-led training courses. Each programme is self-paced and contains interactive exercises and self-assessment quizzes.

Psychometric Testing

Psychometric testing is recognized as a vital component in improving organizational effectiveness through the development of individual, interpersonal and team competencies. A psychometric test is a way of assessing a person’s ability or personality in a measured and structured way. Psychometric Testing uses samples of behaviour in order to infer generalizations about a given individual. By samples of behaviour, one means observations over time of individual performing tasks that have usually been prescribed beforehand.

To understand better the factors that tend to predict best performers, testing can be used to identify common qualities amongst successful employees in a job category, so that those qualities can be looked at and trained for. At BUSINESSARTS, using tools such as My Selling Skills, My Service Orientation and Insight into Behaviour, we undertake profiling for recruitment and people development.


Train-the-Trainer programme is aimed at honing the ability of participants (trainers) to develop and deliver training sessions. This workshop provides participants with a foundation of skills required to be an effective trainer. This programme follows the ‘learning by doing’ approach and aims at developing the ability to impart effective training sessions.

Uniquely structured to build capability of a budding trainer or strengthening capability of even an experienced trainer, Train-the-Trainer programme equips them with sills such as, managing needs of the participants, handling difficult participants and creating conducive environment, to realize the training objectives.

Competency Assessment and Certification

With changing business scenario and new challenges emerging in the competitive world, successful performance in any job/ task has taken a critical place, for organizational success. People and their competencies have become the most significant factors that give a competitive edge to any corporation. The future is going to be that of competent people and competency based organizations. Competency mapping is one such process that helps in identifying and mapping competencies required for successful performance in a particular role.

Competency mapping keeps people development strategies and processes in sync with organizational growth & objectives, and maximizing the utilization of human potential. Creating competency based culture and systems in organizations are the need of the hour. This creates a demand for HR professionals to have specialized skills and have a continuous up-gradation of knowledge.

Certification: The certificate programme aims at building the competencies of those (HR professionals) that have a role to play in building competency-based organizations.